Virat Kohli-Anushka Sharma Sportswear Brand Controversy: Former Indian cricket team captain Virat and his wife Anushka Sharma are embroiled in controversy. Actually, this dispute is related to an advertisement. The fact is that a sportswear brand has used the photo of Anushka Sharma without her permission. Along with Anushka, Virat Kohli has also raised questions about it. According to Anushka, no brand can use her image for promotion without her permission. Unless she is the brand ambassador for that brand.
Virat in support of Anushka
Virat Kohli has supported Anushka Sharma in the sportswear brand controversy. She has asked the brand via social media to resolve the matter soon. At present, Anushka has no relationship with this brand. Yes, Virat Kohli is definitely your brand ambassador. King Kohli also makes a lot of money from this. However, the brand has not yet commented on the matter.
brand strategy
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The brand is said to have intentionally used the photo of Anushka Sharma. So the brand becomes very famous due to the increase in controversy. In the past, many brands have been promoting in this way. Lawsuits have also been filed against them on occasion for using brand photos without permission. However, these brand tactics have a negative impact on your image. However, King Kohli signed an 8-year contract with this brand in the year 2017 for Rs 110 crore. Now his six years have expired and he has 2 years left on his contract.
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