Dr. Vinay Sahasrabuddhe (Vice President, Member of Rajya Sabha, Bharatiya Janata Party)
Modi has a style of speaking that touches the minds of the common man. That is why all the appeals he made as the Prime Minister for eight years received a response from the people. It follows eight of the many programs that prove leadership.
The remarkable success of various schemes dedicated to social development under the leadership of Prime Minister Narendra Modi is an important feature of the last eight years. But any success at the political or governmental level alone is not enough to get the documents. It should be a matter of public experience and understanding. Prime Minister Modi has been successful in both these areas.
The main reason behind this success is Modi’s amazing communication skills! He acquired a remarkable style of conversation that captivated the minds of the general public. The skill with which they choose the time, place and justification for each of their actions reflects their thinking. It makes sense to look at the eight welfare appeals he made during his tenure in the context of the Narendra Modi-led central government celebrating its eighth anniversary.
Swachh Bharat Movement
Let’s start with ‘Swachcha Bharat Abhiyan’. Designed with the aim of keeping the rural and urban areas of the country clean and litter-free, this ambitious project has succeeded in conducting some innovative experiments rather than repeating old mistakes. The main focus of this campaign is to make the ‘district’ the primary unit, build toilets in the villages, fund it directly and ensure mass public participation through the formation of a nationwide public awareness movement.
The London School of Hygiene and Tropical Medicine, a leading institution in the field, also praised the movement for bringing about a radical change in people’s behavior. Modi regularly called for cleanliness in the country and convinced people in various ways of the importance of toilets (especially for women). Officers sitting in air-conditioned offices across the country were awakened and sent to remote villages to take part in hygiene training. Narendra Modi is a leader who works hard for four hours in the morning to discourage people from defecating in public, ”the company said in a statement.
In addition to the messages conveyed by government actions, many other messages of the Prime Minister were equally effective. The Indian people have reacted overwhelmingly to Modi’s call to buy at least one khadi cloth made by his own countrymen. According to the Khadi Corporation, the number of khadi products has increased by 172 per cent in the last seven years. Sales of khadi products increased by 20.54 per cent in 2021-22 compared to 2020-21. It shows how effectively the Prime Minister’s appeal has reached the Indian people and translated into the expected positive action.
Modi appeals and people respond, this title also applies to the appeal of wooden toys. A Varanasi-based toy maker says that not only has the morale of the artists increased after the Prime Minister’s appeal through ‘Man Ki Baat’, but their use of toys has also increased and battery-powered toys have also been made in India.
His call for cashless transactions was also heard and the countrymen reacted strongly. Recognizing the importance of the digital economy, the Prime Minister appealed to the people to take steps in that direction. The fact is that today almost every day around Rs 20,000 crore of financial transactions are done online.
Save the baby girl
With Modi’s call came fundamental changes as well. ‘Beti Bachao Beti Padao’ brought about a radical change in the behavior of the people. According to available statistics, there has been a nationwide awareness on gender equality over the past seven years. The sex ratio has increased by 16 units from 918 to 934 in the last six years and the enrollment of girls in secondary schools has increased from 77.75 to 81.32. The significant increase in the birth rate is even more remarkable in most of the backward districts. These districts are Mahendragarh (Haryana – 791 in 2014-15 and 919 in 2019-20), Patiala (Punjab – 847 in 2014-15 to 933 in 2019-20) and Mau (Uttar Pradesh – 2014-2014-2014). 951 in 20).
One India Excellent India
Another impressive step being taken by the Central Government with the concept of Prime Minister Modi is ‘One India-Greater India’! Modi appealed to the people to increase public participation at the grassroots level through this innovative program. That means you have to learn at least 300 words in Indian language instead of in mother tongue! Later, regional languages were given prominence in the decentralization of knowledge and information. Under the new education policy, thanks to Modi’s call and the response from educational institutions, engineering students will now be able to get an education in 12 different regional languages. Now medical education can also be taken in regional languages, which seemed impossible a few years ago.
Modi, who took the opportunity to change the crisis despite the dire situation like Kovid, appealed to India to become “self-sufficient” in his unique style of dialogue. The word ‘self-confidence’ used very carefully goes beyond the confluence of ‘self-confidence’ and ‘self-sufficiency’. A far-sighted plan designed to change India’s global rankings, on the one hand, has made India self-sufficient in a very important area, such as the corona vaccine.
The last and most important appeal is ‘Sabka Prayas’! Modi has had tremendous success in taking his people’s appeal through ‘Sabka Vikas’ and ‘Sabka Vishwas’ from ‘Sab Ka Saath’ to the important stage of ‘Sabka Prayas’. Because ‘development’ and ‘faith’ are both policy and strategic appeals, and ‘prayas’ is a comprehensive appeal to the actions and day-to-day affairs of Indians.
Eight years was a long and difficult time to maintain the dominance of the people. However, the conversational grip that Modi has gained on the strength of trust while implementing the national welfare scheme is still connecting every section of the society with him. Modi’s various appeals are meant to fulfill the aspirations of the people. His sincere leadership impressed the masses. This means that there is no magic behind Modi’s popularity and that working hard is the key to his success!